DIARY: ZenithOptimedia tells it like it is for the new season of TV offerings

If you can't get enough of watching celebrities eating grubs, confrontational reality shows and adult dramas, then 2004 promises to live up to fulfill your every viewing dream.

Once again, ZenithOptimedia has compiled an insightful commentary on the forthcoming TV offerings, and there are some highlights not to be missed.

ITV's Footballers' Wives appparently contains even more "deathless dialogue", according to the Zenith boys. In this series, Jordan joins the cast and one of the new players turns out to be gay.

The Ofcom adjudicator David Connolly also gets a name-check in the critique.

The name of the Channel 4 programme? The Worst Jobs In History, of course.

Few programmes escape unscathed, but five's Comedy Heroes and Meet The In-Laws receive praise - if that's what it can be called - while Club Reps is "still a lovely bit of coverage if you can live with the spinsterly disapproval from our moral guardians".

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