Diesel has collaborated with Coca-Cola to create a sustainable clothing range, unveiled alongside a fashion-forward spot.
The spot shows a trio of millenials cooling down on a hot day with bottles of Coke. "This is the best way to enjoy a Coca-Cola, but it’s not the only way," a voice declares, as the group strolls down the street wearing items from Diesel’s collection, which is made using recycled materials such as plastic bottles.
Products from the collection will be available today (27 September) by scanning any recycling logo, which gives customers access to an exclusive section on Diesel's website before its official release on 7 October.
The campaign will be supported by the launch of a first-of-its-kind recycling bin store, taking place in Paris on 28 September, as well as events across Amsterdam, Beijing, Berlin, London, Milan, New York, Shanghai and Tokyo.
The work was written by Dan Arango, art directed by Arthur Amorim and directed by Lou Escobar through Solab. The media agency is Simple.