Diesel "days to live" by Crispin Porter & Bogusky

The watches and jewellery brand Diesel TimeFrames is launching a global campaign, by Crispin Porter & Bogusky, that inspires people to make the most of the time they are alive. A TV ad is supported by an online survey that calculates the number of days users have to live. It was written by Emma Penz, art directed by Martin Jon Adolfsson and Philip Sinclair, and directed by Anthony Dickenson through Pulse.