Diesel "Francesca" by Publicis Italy

Diesel's ad for Pride month is about transgender rights and faith.

It tells the story of Francesca, who was assigned male at birth, and traces her transition as she comes to embrace her true identity and be recognised as a woman. A Christian cross motif appears throughout the spot. The final scenes reveal Francesca’s other dream – to become a nun – and she swaps her Diesel jeans for a habit when she enters a nunnery. 

The work was written by Silvia Serreli, art directed by Mattia Mingardo and directed by François Rousselet through Division. 


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