Diesel "Go with the flaw" by Publicis Italy

Diesel celebrates flawed beauty in a film shot by François Rousselet, the director behind music videos for The Rolling Stones, Madonna and Snoop Dogg.

The ad by Publicis Italy depicts bold characters who wear their imperfections with pride, from unibrows to braces and cross-eyes. It is set to the soundtrack of Edith Piaf’s Non, Je Ne Regrette Rien. The film was released as Diesel launched its 2017 Fall Winter campaign with Chinese singer Chris Lee at an event in Beijing, where the brand unveiled a limited edition capsule collection that embraces imperfection. 

Credits

Client
Chief marketing officer
Creative director
Global head of advertising & media & product marketing
Head of ADV & e-comm production
Global chief creative director Publicis WW & CEO Publicis Italia
Executive creative director
Global digital creative directors
Creative supervisor
Head of planning
Senior creative planner
Art buyer
Production company
Post production
VFX
VFX supervisor
VFX producer
Grade
Colourist
Music design & editing
Post production
Stylist
Sound design