Diesel opens fake pop-up for New York Fashion Week

Diesel, the fashion retailer, has created a fake pop-up store for New York Fashion Week.

Diesel opens fake pop-up for New York Fashion Week

The "Deisel" collection is part of the brand’s spring/summer 2018 campaign "Go with the flaw" which looks into the "flaw within fashion of fake goods".

The brand explained that to "wear a brand and to feel like we are ‘within fashion’ we feel the need to own certain brands or designers".

The pop-up is in New York's Chinatown and is offering limited edition products as part of the capsule collection.

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