Diesel "Say no to uncool wool" by Publicis Italy

Diesel has found an unusual way to fight uncool wool this winter: trendy sheep.

The brand is determined to defend the season’s fashion despite the invasion of ugly wool sweaters – and who better to do so than a furry wool expert? A Cool Diesel Sheep dressed in a leather jacket and denim will be the brand’s ambassador for a global campaign by Publicis Italy. 


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Global advertising, media & product marketing
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