Diesel "Say no to uncool wool" by Publicis Italy

Diesel has found an unusual way to fight uncool wool this winter: trendy sheep.

The brand is determined to defend the season’s fashion despite the invasion of ugly wool sweaters – and who better to do so than a furry wool expert? A Cool Diesel Sheep dressed in a leather jacket and denim will be the brand’s ambassador for a global campaign by Publicis Italy. 

Credits

Client
Chief marketing officer
Creative director
Global advertising, media & product marketing
Global digital marketing
Global ADV and e-comm production
Global chief creative director Publicis WW and CEO Publicis Italia
Executive creative director
Global digital creative directors
Creative supervisor
Art director
Copywriter
Social media manager
Strategic planner
Client service directors
Agency producers
Production company
Director
Photographer
Editor
Executive producer
Post production
Music design and editing