Diesel "The ultimate collaboration: Diesel x Mustafa" by Publicis Italia

Diesel's new campaign satirises fashion collaborations and brands that try to outdo each other for street cred.

The ironic take on the genre sees Diesel join forces with Mustafa’s Gemüse Kebap, the cult kebab kiosk in Berlin. Mustafa and his kebabs are legendary in Berlin, with people waiting hours to get one. Diesel’s capsule collection will feature sweatshirts, tees and hats with graphic interpretations of both brand logos – must-have items for the in-the-know fashionistas who don’t take themselves too seriously. The limited run debuted at Berlin’s Bread && Butter Festival on 31 August and is now available on Diesel’s website and stores worldwide. 


Global chief creative officer Publicis WW e Ceo Publicis Italia
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