Diesel "The ultimate collaboration: Diesel x Mustafa" by Publicis Italia

Diesel's new campaign satirises fashion collaborations and brands that try to outdo each other for street cred.

The ironic take on the genre sees Diesel join forces with Mustafa’s Gemüse Kebap, the cult kebab kiosk in Berlin. Mustafa and his kebabs are legendary in Berlin, with people waiting hours to get one. Diesel’s capsule collection will feature sweatshirts, tees and hats with graphic interpretations of both brand logos – must-have items for the in-the-know fashionistas who don’t take themselves too seriously. The limited run debuted at Berlin’s Bread && Butter Festival on 31 August and is now available on Diesel’s website and stores worldwide. 

Credits

Client
Global chief creative officer Publicis WW e Ceo Publicis Italia
Chief creative officer
Creative directors
Associate creative director
Senior copywriter
Art director
Copywriter
Client service directors
Account executive
Head of social
Social media manager
Production company
Executive producer
Line producer
Production manager
Color grading
Post production

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE