Diet Coke remixes its classic jingle in a new brand campaign celebrating the mischievous and light-hearted spirit of its fans.
The first work for the brand by Droga5 London features Grammy Award-winning artist Thundercat remaking the "Just for the taste of it" jingle that helped introduce the brand in 1982. The ad shows a series of joyful moments among a diverse cast of characters who let loose and embrace their individuality: a woman pops to the corner shop in her pyjamas, another woman whips off her bra in the back of a taxi at the end of a long day, a businessman rides a mechanical animal at an arcade and so on.
Since debuting in the 1980s, "Just for the taste of it" has been covered by various music artists including Elton John. Compared with the peppier beat of earlier versions, Thundercat’s take on the jingle is a more laid-back and easy-going performance in line with his artistic style, capturing the unapologetic nature of the "Just because" sentiment.
The work was directed by Anonymous Content’s Autumn de Wilde, who most recently directed the 2020 film Emma.