Don’t let the quirky title fool you. Erin Bredemann, officially known as the "accountess" at Raleigh, N.C.-based agency Baldwin&, is serious about digital work that moves the needle for clients.
In 2015, Bredemann’s hand-picked digital department created Krispy Kreme’s "World’s Tastiest Coupon." The agency customized the donut purveyor’s iconic glaze waterfall to spew out a working barcode, filmed it and put it on YouTube. Customers could then play the video on their phones at the cash register to redeem a free box of donuts.
In 1998, at Temerlin McClain, she was a strategist on the team that launched one of the first e-commerce sites to use personalization. The client was American Airlines, and the site—AA.com—allowed used to create profiles and store information so the system would recognize them upon return and offer fare sales based on their ZIP code.
Later, Bredemann moved to Agency.com and built websites for major brands anxious to get online, including Land Rover and British Airways. Things got really interesting with Audi. When McKinney hired her as interactive strategist for the account, she led the development not only of a website but also of regional dealer sites, each with localized content and sales offers—another industry first.
As lead interactive strategist for Audi’s legendary "The Art of the Heist" in 2006, Bredemann oversaw the creation of a complex, four-month-long alternate reality game with clues scattered over websites, blogs, live TV interviews, TV spots, magazines and newspapers and public events.
Although she now directs account management at Baldwin&, she still likes to get her hands digitally dirty when she can. She says the thrill of digital is that nothing is ever final. Her latest job: leading the redesign of Smarties.com, the digital home of the venerable candy roll.