AN Digital to centralise ad sales

Associated Northcliffe Digital is working on plans to create a centralised advertising division that will sell display advertising across its assets.

It aims to make it easier for advertisers to buy ad packages across all of its websites.

The newly created team will cross-sell display advertising across the website versions of Associated titles, including the Daily Mail and The Mail on Sunday. The team will also package together display advertising across AN Digital's other assets, which include the car websites Auto Exposure and and the Jobsite recruitment sites.

The new team is thought to be the responsibility of Mar-tin Clarke, the former launch editor of Standard Lite, who has been working with AN Digital and its managing director, Andy Hart, on plans to generate greater revenues from its newspapers' online properties.

Associated has also invested in placing digital specialists within the sales teams of each national newspaper.

Each head of digital works closely with AN Digital on selling each title's online offer to advertisers.

AN Digital, which is led by managing director Andy Hart, has been building its presence outside of newspapers with a series of acquisitions. The latest was the £17 million purchase of three websites, including Auto Exposure, early in July.

The division's annual revenues are around £75 million and it runs on an operating margin higher than that of traditional newspapers at around 20 per cent.

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