Digital Cinema Media launches inaugural industry awards

Digital Cinema Media has launched an awards scheme to recognise the best in cinema advertising over the past year, across five categories.

Digital Cinema Media launches inaugural industry awards

The awards, which are in association with Campaign and Media Week, cover five categories. An overall Grand Prix will be awarded to the most effective and forward-thinking campaign.

The five categories include:

Best use of dynamic targeting in cinema
Best use of cinema in an integrated campaign
Best long-term cinema campaign
Best newcomer to cinema
Best use of innovation in cinema

The judging panel will be chaired by Claire Beale, Campaign’s global editor-in-chief.

Industry professionals sitting on the panel include: Jenny Biggam, the co-founder of the7stars; Karen Blackett, the chief executive of MediaCom; Philippa Brown, the chief executive of Omnicom Media Group UK and Andy Edge, the commercial director of Odeon.

Karen Stacey, the chief executive at DCM, said the Digital Cinema Media Awards champion "campaigns with the wow factor that truly engage and influence people through the unique cinema medium".

The winners will be announced on Wednesday 23 September at a red carpet ceremony at the Ham Yard Hotel.

The awards are free to enter. Prizes include a red carpet experience for four people and a cinema screen-time campaign to run in the first three months of 2016 to the value of £100,000.

The closing date for entries is Friday 10 July. For more details visit the DCM website.