Digital makes its mark at D&AD

LONDON - The digital world really made its mark at last night's D&AD ceremony where Nike +'s website received its honours in the new uses of websites category.

Digital agencies picked up awards across the board. Agency Republic's Mercedes GL Banner for Mercedes-Benz picked up a yellow pencil, as did AKQA for its 'results for real life' work for Yell.com.

Germany's Kolle Rebbe Werbeagentur GmbH and US-based R/GA were the recipients of the two black pencils awarded. The German agency's 'war orphans' press campaign won in the illustration category.

Lowe London's poster work for Stella Artois picked up two yellow pencils in graphic design and "illustration", while Wieden & Kennedy’s Honda 'choir' picked up a brace of yellow pencils for sound and editing. The same agency also won a yellow pencil in the integrated category for Nike's 'run London'.

Clemmow Hornby Inge picked up a yellow pencil for art direction for its 'changing lifes' press work for the Princes Trust.

However, there were no UK winners in the TV and Cinema Advertising category. TBWA\Chiat\Day New York shone with its work for Masterfoods’ Combos and Skittles.

DFGW's 'Elvis' for BBC Radio 2 won a yellow pencil in the TV and cinema promotions category, while 4creative was awarded for its 'State of Russia' promotion.