Digital One has launched a radio campaign to entice listeners to
tune in to its series of national digital channels.
The two-week campaign, which starts this week, will run on three
national analogue commercial stations: Classic FM, Virgin Radio and
The stations offer a potential audience of more than ten million
In the ad for TalkSport, a listener recounts sporting moments with Nick
Faldo. The Classic FM execution features a person listening to Beethoven
in the bathroom, with digital sound clarity. All executions share the
endline: ’Digital radio - tomorrow’s wireless.’
The advertising will refer listeners to the UKDigitalRadio.com website
for further information. It will also encourage them to visit their
local hi-fi retailer to purchase a digital set.
Digital One’s chief executive Quentin Howard said: ’By talking directly
to the listeners on the three national commercial stations, we can
educate them about the benefits of digital radio and build awareness of