Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of a dove. The work was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media.
Executive creative director
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE