Digital Radio UK/BBC "endless dove" by RKCR/Y&R

Digital Radio UK, the DAB radio body, and the BBC have launched a music video to coincide with Valentine’s Day. The ad, by Rainey Kelly Campbell Roalfe/Y&R, features D Love serenading his pet dove with Endless Love and also stars the musician Phebe Edwards. The work comprises TV, radio, outdoor, online and in-store activity. The spot was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media.