DIGITAL TV LAUNCH: ONdigital earmarks pounds 40m to back new flexible TV package

ONdigital, the digital joint venture between Carlton and Granada Television, will launch on 15 November backed by a pounds 40 million advertising budget and a flexible pricing package.

ONdigital, the digital joint venture between Carlton and Granada

Television, will launch on 15 November backed by a pounds 40 million

advertising budget and a flexible pricing package.



The digital terrestrial TV company has priced its service higher than

the basic Sky Digital package, but will focus its promotion on offering

viewers greater freedom of choice than its competitors.



The ONdigital chief executive, Stephen Grabiner, commented: ’Until now,

subscribers to multichannel television have had to pick from other

people’s bundles. We believe the only people who should choose are

subscribers.’



ONdigital will offer channel packages at two price levels below the

pounds 10 a month originally mooted, but still more expensive than Sky

Digital’s basic pounds 6.99 a month package.



ONdigital subscribers will be able to choose any six primary channels

from a portfolio of 12 for a cost of pounds 7.99 each month. These will

include Sky One, UK Gold, Carlton Select, Carlton Kids, Granada Plus and

Eurosport.



For pounds 9.99 a month, subscribers can buy all of the primary

channels.



In addition, there will be a number of premium channels, each with their

own price point: MUTV, at pounds 5 a month, Film Four, for pounds 6 a

month, and the Sky Premium channels, such as the sports channels, at a

tariff of pounds 11 for one, pounds 15 for two and pounds 18 for three.



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