DigitasLBi is tasked with developing an "always-on content strategy". It will also deliver newsroom-style real-time content for Samsung events across Europe.
In addition, the agency will create an overarching con-tent marketing strategy for Samsung’s digital platforms and CRM activity. Starcom MediaVest Group will also work on this strategy.
There is no incumbent on the account.
Winston Eavis, the head of external communications for Europe at Samsung, said: "DigitasLBi not only had strong ideas that resonate with the news agenda, they also have the scale to amplify these ideas through all our channels to maximise the potential of every idea."