DIRECT BRIEF: Liberal Democrat Party appoints 20:20London

The Liberal Democrat Party is preparing to roll out viral marketing following the appointment of 20:20London to handle the Mayor of London election campaign for its candidate, Simon Hughes MP. The party is launching an integrated initiative that will break in stages across London. Activity comprises outdoor advertising, online, press, direct mail and guerrilla marketing. Separate creative executions will be used to target individual audiences.

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