DIRECT BRIEF: Saab backs launch of 9-3 Convertible

Saab is backing the launch of its 9-3 Convertible with a DM campaign through Draft London to make it the UK's number one convertible. It focuses on the design credentials of the car and on the outside of the pack uses the line 'It's going to start reigning', with an image of the bonnet covered in raindrops.

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