DIRECT: BRIEFS

The charity, Sightsavers, has released its first DRTV campaign created by Smith Bundy Carlson. The spot, called ’nightmare’, features images of parasitic worms that attack their human host. Launched this week on Channel 4 in Scotland, the ad highlights how river blindness can be prevented by a tablet that costs only 50p per person per year.

The charity, Sightsavers, has released its first DRTV campaign

created by Smith Bundy Carlson. The spot, called ’nightmare’, features

images of parasitic worms that attack their human host. Launched this

week on Channel 4 in Scotland, the ad highlights how river blindness can

be prevented by a tablet that costs only 50p per person per year.



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