Direct Briefs

Barraclough Hall Woolston Gray is launching a second-string agency in the spring to handle conflicting accounts. The new agency will trade under a separate name from a different office and a new managing director is being sought.The move coincides with a management restructure at BHWG which sees the managing director, Simon Hall, take on the role of chief executive.

Barraclough Hall Woolston Gray is launching a second-string agency

in the spring to handle conflicting accounts. The new agency will trade

under a separate name from a different office and a new managing

director is being sought.The move coincides with a management

restructure at BHWG which sees the managing director, Simon Hall, take

on the role of chief executive.



Tequila has been appointed to handle the pounds 1.5 million

below-the-line activity for Anheuser-Busch following a three-way pitch.

The brief will include work for Bud Ice, Michelob, Mich Golden and

Roscoe’s Red.



The Prudential is set to channel about pounds 10 million into direct

activity as it revives its ’man from the Pru’ concept. A one million

mailshot breaks this week to coincide with the TV work featuring the

Prudential’s chief executive, Sir Peter Davis, as the man from the

Pru.



Sky Television and United Biscuits have joined forces to produce an

on-pack promotion on McVitie’s Digestive and Homewheat brands. The

pounds 29 million promotional packs are designed to communicate Sky’s

commitment to family programming. Consumers are given the chance to win

500 Sky systems and free subscription to the channel.



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