Barraclough Hall Woolston Gray is launching a second-string agency
in the spring to handle conflicting accounts. The new agency will trade
under a separate name from a different office and a new managing
director is being sought.The move coincides with a management
restructure at BHWG which sees the managing director, Simon Hall, take
on the role of chief executive.
Tequila has been appointed to handle the pounds 1.5 million
below-the-line activity for Anheuser-Busch following a three-way pitch.
The brief will include work for Bud Ice, Michelob, Mich Golden and
The Prudential is set to channel about pounds 10 million into direct
activity as it revives its ’man from the Pru’ concept. A one million
mailshot breaks this week to coincide with the TV work featuring the
Prudential’s chief executive, Sir Peter Davis, as the man from the
Sky Television and United Biscuits have joined forces to produce an
on-pack promotion on McVitie’s Digestive and Homewheat brands. The
pounds 29 million promotional packs are designed to communicate Sky’s
commitment to family programming. Consumers are given the chance to win
500 Sky systems and free subscription to the channel.