Unfortunately though, good looking does not equate to a good mailing in this case. It may be extolling the virtues of DM in theory, but quite obviously the Royal Mail does not have a clue about putting DM into practice.
We received ten copies - eight of which were sent to people who have not worked here for some time.
Given the high quality of the pack, and the fact that each one was sent by special delivery to arrive by noon, I estimate that that equals a wasted £400 just to our address.
Perhaps its marketing department should read the mailing to find out what they should be doing.