Direct Line "Cocoa" by Saatchi & Saatchi London

Harvey Keitel returns as Winston Wolf, ever-ready to fix the problems of Direct Line's clients.

"Cocoa" promotes Direct Line’s Landlord insurance Rent Guarantee service, which claims to reimburse landlords if their tenants fail to pay rent.

The 30-second TV ad will run throughout 2017, accompanied by radio and press activity.

In a previous campaign, Wolf went to the rescue of Jenny, who broke her phone and ruined her daughter's cuddly toy, Roger.

Credits

Head of marketing, Direct Line for Business
Executive creative directors
Creative director
Producer
Media buying agency
Production company
Director
Post production company