Direct Line "Fleet Lights" by Saatchi & Saatchi London

Imagine a world where you could book a drone to light your way home, or to use as part of a search and rescue team.

Direct Line's prototype fleet of Fleet Lights does just that.

The flying torch drones respond to an individual’s movements and are controlled with a smartphone app. They are the latest in a series of experiments run by Direct Line to improve everyday objects that could make people's lives better.

The Fleet Lights were created in collaboration with developer Michael Oborne, creator of the Mission Planner drone.


Marketing director, Direct Line Group
Head of marketing, Direct Line
Executive creative directors
Digital executive creative director
Account handlers
Integrated head of film
Media planner
Production company
Head of content
Executive producers
Audio post-production