Direct Line launches Jamjar.com

- Direct Line launches Jamjar.com this week, its web site for car buyers and motorists, accompanied by a £15 million ad spend.

- Direct Line launches Jamjar.com this week, its web site for car buyers and motorists, accompanied by a £15 million ad spend.

A national TV and print campaign through Mortimer Whittaker O'Sullivan aims to focus on the 'rip off' car prices in the UK compared with those on the continent. Radio, press and direct marketing will also form part of the marketing campaign.

Mediacom TMB is handling the company's traditional media planning, and Outrider is planning and buying online for the site. Real Media is handling Jamjar.com's online advertising and sponsorship sales.