Direct Line "Roger" by Saatchi & Saatchi

Harvey Keitel returns to Direct Line's advertising, reprising his 'Winston Wolf' character from Pulp Fiction.

Saatchi & Saatchi, which was behind the campaign’s launch a year ago, created the new spot. In the ad, Wolf comes to the rescue of Jenny, who has broken her phone and covered her daughter’s cuddly toy in cake mix while baking.