Direct Line unveils a spooky spot for Halloween.
The Alfred Hitchcock-inspired ad follows a young driver who scratched up her car on the way back from the supermarket after realising she forgot to buy cheese. Targeting 17- to 34-year olds, the "Survive the horror" campaign draws on the anxiety experienced by young people as they begin to face mistakes and claims without the help of parents or guardians. It will appear in cinema screenings of horror movies during the spooky season.
The work was created by Caroline Petrie and Brochan Watts, and directed by Alice Lowe through Western Edge Pictures.