Direct Line "Tracey on ice" by Saatchi & Saatchi

Direct Line is launching a six-part podcast series alongside a new Winston Wolfe TV ad.

The branded podcast, called Living Your Best Live, will be hosted by Dancing on Ice and Loose Women star Saira Khan and life coach Stuart Holliday. The two hosts will interview celebrity guests about what stops them from achieving their goals. In the latest ad, Harvey Keitel plays Wolfe, the character who shows people all the things they could be doing in their free time, instead of waiting at home for repairs to be completed. The campaign was created by Mia Silverman and Sophie Browness, and Aaron Stoller directed the TV ad through Biscuit.


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