Partners Andrews Aldridge, the direct marketing agency set up
earlier this year with minority backing from Partners BDDH (Campaign, 14
August), has made its first high-level creative hiring by luring
Wunderman Cato Johnson’s head of copy, Shaun Moran, to the outfit.
The move reunites Moran with Steve Aldridge, the creative partner of
Andrews Aldridge, who was the creative director of WCJ until his
resignation in January.
Moran will work across the whole range of business that the agency has
pulled in so far, including the accounts pitched for and won alongside
BDDH, such as the Guardian and Ikea.
’Sean will fit in brilliantly with our partnership culture,’ Aldridge
said, ’and will play an essential role in the embryonic team which will
build the creativity of the agency. He is a key hiring and as the agency
grows, he will grow with it and hold a lot of responsibility for our
creative output.’
Moran spent four years at GGT Direct and also a period at CDP and the
now-defunct Saatchis Direct before joining WCJ, where his main focus
included Ford, Ericsson and United Airlines. He recently worked on the
launch of a credit card for United Airlines, a campaign which used media
ranging from direct mail to 96-sheet posters.
Moran said: ’I made the move to Andrews Aldridge because a start-up is
always a very interesting prospect, and knowing Steve helped. It’s a
great opportunity to progress my career. I began to assume a more
managerial role at WCJ when they made me the head of copy and I can now
take that further. The agency seems like a very philosophical
co-operative, in which everyone’s opinion is taken seriously. I hope to
add to that and to the creativity and, quite simply, do the best work
I’ve ever done.’
Aldridge added: ’He’s an incredibly good writer and a powerful
conceptual thinker. He has big ideas that are always well executed, and
his imagination allows him to work across all disciplines.’
Moran is expected to join Andrews Aldridge in December, once he has
fulfilled his obligations at WCJ.
