Comet, the electrical retail giant, is seeking an agency to
relaunch its storecard, the Comet Time Card.
Four agencies are pitching for the task: Evans Hunt Scott, Grey Direct,
the Marketing Store and the Manchester agency, BDH.
Comet is also looking for an agency to handle an account targeting games
console owners. It is not known which agencies are involved in this
The Comet Time Card is sent to customers after they have bought an
electrical appliance from the store on credit terms. It operates as a
store card with a rolling credit function, enabling customers to add
purchases on at any time, and encompasses Comet’s promotional credit
terms, including 0 per cent interest during the first year after
purchase, and delayed payment for a fixed term.
The review was sparked by customer confusion about the purpose of the
Time Card. The task facing the winning agency will be to create a direct
mail campaign to explain the benefits of the scheme to new and existing
The pitches are thought to have focused on technical details because of
the complicated nature of Comet’s financing systems and database
Comet’s most recent advertising was a direct marketing push aimed at
games players during the pre-Christmas period, which was created by
Saatchi & Saatchi.
As Campaign went to press, it was understood that the four agencies had
pitched, although Comet declined to comment on the review.