Claire Donovan, an art director, and Robin England, a copywriter,
have been poached from Grey Integrated by Stretch the Horizon.
Their appointment completes a long search by Chris Arnold, Stretch the
Horizon’s creative director.
’I looked at more than a hundred teams,’ Arnold said. ’It was hard to
find the right experience, but this team has worked above and below the
line and their creative outlook is right for us.’
Arnold was brought into the agency after a year-long search for a
creative director when it rebranded from Sheard Thomson Harris to sth
Stretch the Horizon. The sth part of the name has now been dropped to
complete the changeover. ’I was brought in to turn the place around and
we’re now on the way to becoming one of the premier league of creative
agencies,’ Arnold explained.
Donovan and England worked on many of Grey Integrated’s high-profile
clients, including BAT, Cable & Wireless - for which the agency won the
centralised below-the-line account in April - Eagle Star, British
Airways and Royal Mail.
The team joined forces at Watford College, gaining employment at Miller
Leeves WAHT, which was bought by Bainsfair Sharkey Trott, and has since
merged into TBWA GGT Simons Palmer. They moved to Griffin Bacal where
they worked on the Oranjeboom ’double dutch’ ads, and then Lansdown
Conquest before moving to Grey Integrated, where they have been for more
than a year.
’We felt we weren’t being stretched at Grey Integrated and we wanted
something different,’ England said. ’We saw Stretch the Horizon’s work
at the Call to Action exhibition and knew that it was the one pushing
the boat out creatively.’
The team will work on accounts including Sky, NatWest and Renault, and
have already been nominated to work on a pitch for a blue-chip client.