Grey Integrated is attempting to boost its above-the-line
credentials and has hired the former Knight Leach Delaney executives,
Stuart Leach and Andy Ray, with a specific advertising-focused
The pair have come from Ray Leach EMO, a London agency they set up last
year in partnership with Emery McLaven Orr, the Swindon sales promotion
Leach, the ex-KLD managing director, will be a director of Grey
Integrated - working with Nick Velody, the agency’s head of advertising.
Ray, KLD’s former head of art, has been appointed as the advertising
creative director, and reports to the executive creative director, Ivan
Velody said: ’This agency has long been committed to true integration,
and we are single-minded about finding the right communication tools for
our clients. This we do with specialist teams that can offer specific
business skills, including above-the-line advertising, all working
within a single profit centre.
’Stuart and Andy are another key step in the development of our
advertising profile and I am thrilled to have recruited such a high
level of talent.’
Leach added: ’We are passionate about creating advertising that works
alongside everything else, not just creating good, standalone ads.
’It has fallen upon us to help develop the advertising product, and to
bring a degree of creative flair to an agency that we think is
impressive beyond belief.’
After KLD folded in 1996, Ray and Leach launched an agency with Count
Alexei Orlov - Ray Leach Orlov. They soon parted with Orlov, however,
and set up a partnership the following year with EMO, an agency best
known for winning a chunk of work from Nationwide last year.
No-one from EMO was available to comment on the future of its London
Grey Integrated is best known for its work for the Cable & Wireless
account which it picked up earlier this year.
It shares the business with Rapier, which handles above-the-line
The agency also works for Royal Mail, British American Tobacco and