The kinky flavour of the original Avengers has been teased out to
promote the cult series’ return to television on Granada Plus.
Harrison Patten Troughton Brand Response signed up the former Avengers
actor, Patrick McNee, for the pounds 750,000 drive and, in a series of
press, television, cinema and radio ads, the original Steed tells
behind-the-scenes anecdotes of the ’kinky boots’ show in his trademark,
Steve Harrison, creative director of HPT, said: ’We were trying to
communicate the surreal nature of the series. The campaign is very much
in keeping with the Avengers, which threatened violence and ended up
The push kicks off this Friday with cinema spots before the premiere of
the new Avengers film starring Ralph Fiennes and Uma Thurman.
The campaign was art directed and written by Brian Storey and Xanthos
Christo-doulou. It was directed by Paul Wilkinson through Red Pepper
Film Company. Media was handled by Rocket.