DIRECT NEWS: McNee stars in Avengers ads for Granada Plus rerun

The kinky flavour of the original Avengers has been teased out to promote the cult series’ return to television on Granada Plus.

The kinky flavour of the original Avengers has been teased out to

promote the cult series’ return to television on Granada Plus.



Harrison Patten Troughton Brand Response signed up the former Avengers

actor, Patrick McNee, for the pounds 750,000 drive and, in a series of

press, television, cinema and radio ads, the original Steed tells

behind-the-scenes anecdotes of the ’kinky boots’ show in his trademark,

innuendo-laden tones.



Steve Harrison, creative director of HPT, said: ’We were trying to

communicate the surreal nature of the series. The campaign is very much

in keeping with the Avengers, which threatened violence and ended up

with sex.’



The push kicks off this Friday with cinema spots before the premiere of

the new Avengers film starring Ralph Fiennes and Uma Thurman.



The campaign was art directed and written by Brian Storey and Xanthos

Christo-doulou. It was directed by Paul Wilkinson through Red Pepper

Film Company. Media was handled by Rocket.



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