MediaCom Direct has recruited Diana Rhodes, the former media
director of WWAV Rapp Collins, as its new managing director to replace
Graham Page, who has left the company.
Page departed by mutual consent with the MediaCom Direct board and
Rhodes is due to take up her new position on 1 July.
Rhodes resigned from WWAV last month after working for the direct
marketing specialist for five years. She now takes up the reins of the
Grey Communications-owned pounds 25 million-billing agency, whose
biggest clients include Axa Sun Life Direct, Danbury Mint and James
According to John Goodwin, the non-executive chairman of MediaCom
Direct, Rhodes ’brings excellent credentials in terms of her client,
management and media buying experience’.
He added that Rhodes would be a direct replacement for Page, whose
appointment would not be accompanied by further restructuring. ’This is
simply a move to bolster our team as we move forward,’ he said.
Rhodes said MediaCom Direct was already ’perfectly positioned with an
excellent client base and a strong team’.
Rhodes began her media career with NW Ayer in New York before moving to
BMP DDB in London as a senior media planner/buyer and then to Laing
Henry. She joined WWAV as deputy media director in 1993.
Rhodes said her latest appointment ’is the fulfilment of my conviction
that the best way to achieve professional direct response and integrated
media planning and buying is through a specialised company tailor-made
to achieve those aims’.
Peter Boggs, the chairman of Grey Direct Europe, said: ’There are now
MediaCom Direct offices in Germany, the US and the UK, and soon we’ll be
opening in Sydney. The aim is to build a strong network to run alongside
Grey’s other agencies and to offer clients a real direct marketing