Redwood Publishing has triumphed in the Association of Publishing
Agencies and the Direct Marketing Association Customer Loyalty Awards,
scooping the top prize in two of the four categories and winning a
commendation in another.
Redwood won first place for the most effective consumer customer
magazine with the Harvey Nichols magazine, HN, as well as for the most
effective business-to-business publication with BT Talking Business.
Redwood’s Society magazine for the Britannia building society was
runner-up to Atom Publishing’s Blast, for UCI Cinemas, in the category
for the most effective launch.
The fourth top award went to Evans Hunt Scott, whose Tesco Clubcard
scheme pipped Black Sun’s Sainsbury’s Pet Card project to be named the
most effective loyalty scheme.
The judging criteria for each category took into account the
effectiveness of the initiatives in achieving the clients’ objectives
and the quality and content of the product in terms of design,
production and, where appropriate, editorial.
The judges said that Redwood’s HN not only met its main objective - to
sell products - but it also pulled in a significant amount of
advertising revenue and produced an editorial quality and tone which
complemented Harvey Nichols’ upmarket image.
