Stretch the Horizon has beefed up its management team with the
appointment of a new-business director, Chris Searson.
His brief at STH is not only to bring in new clients but to steer the
agency towards greater activity in new media, including online marketing
and interactive digital TV.
Searson’s background spans the client side, below-the-line and
above-the-line agencies, but he worked most recently at the internet
company, Taxi Interactive, as the European vice-president of sales and
In the past he developed electronic commerce for clients like
Playstation and Sainbury’s.
’Too many agencies think that online advertising is just a banner ad on
a website and there are so many more opportunities than that. Marketers
must learn to use the web more effectively. It’s the ideal forum to
build a meaningful two-way relationship with customers,’ he said.
Mark Sheard, the managing director of STH, said: ’The reason for Chris’s
appointment is his passionate commitment to exploiting the potential of
online activity. Stretch the Horizon is one of Sky’s roster agencies and
it firmly believes that the marketing opportunities in the digital area
Chris Arnold, creative director at STH, added: ’TV advertising in the
future will offer limitless opportunities for combining all sorts of
different disciplines from sponsorships to promotional link-ups or