The UK’s biggest provider of insurance and financial services to
doctors and dentists, the Medical Sickness Society, will begin a major
branding exercise for the first time next year, following its
appointment of the through-the-line agency, Brann London.
Brann will organise direct mail and specialist press advertising, as
well as new-media and salesforce support material, all targeting MSS’s
potential customers - doctors and dentists. MSS, which was acquired by
the Wesleyan Assurance Society last year, previously handled most of
this work in-house.
Brann, which handles similar work for Wesleyan, was assigned to the
estimated pounds 1 million business after pitching successfully against
its fellow London agencies, Evans Hunt Scott, Hamilton Wright and
Partners Andrews Aldridge.
Paul Kitcatt, managing partner at Brann, said winning new business from
an existing client proved that what it was doing for Wesleyan was
working.
He added that he was looking forward to working with a market leader
like MSS. ’We have shown them a fantastic way to increase the value of
their customer base in what is a competitive market,’ he said.
