DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

The UK’s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London.

The UK’s biggest provider of insurance and financial services to

doctors and dentists, the Medical Sickness Society, will begin a major

branding exercise for the first time next year, following its

appointment of the through-the-line agency, Brann London.



Brann will organise direct mail and specialist press advertising, as

well as new-media and salesforce support material, all targeting MSS’s

potential customers - doctors and dentists. MSS, which was acquired by

the Wesleyan Assurance Society last year, previously handled most of

this work in-house.



Brann, which handles similar work for Wesleyan, was assigned to the

estimated pounds 1 million business after pitching successfully against

its fellow London agencies, Evans Hunt Scott, Hamilton Wright and

Partners Andrews Aldridge.



Paul Kitcatt, managing partner at Brann, said winning new business from

an existing client proved that what it was doing for Wesleyan was

working.



He added that he was looking forward to working with a market leader

like MSS. ’We have shown them a fantastic way to increase the value of

their customer base in what is a competitive market,’ he said.



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