Directory’s Chris Dada switches to Academy

Academy, Campaign’s production company of the year, has poached the award-winning director, Chris Dada, from the Directory.

Academy, Campaign’s production company of the year, has poached the

award-winning director, Chris Dada, from the Directory.



Dada, who is best known for his work on Ikea, left the Directory a month

ago with his producer, Juliette Harris, and the company’s managing

director, Niki Casar.



Casar joined the Directory in 1997 to raise its profile. Her departure,

along with the Directory’s best-known director, is a severe blow to the

company.



’Academy is a high-profile company and it feels very right to be here,’

Dada said. ’I am surrounded by people doing exciting things and there is

a real buzz about the place,’ he added.



Dada studied acting and playwriting in Los Angeles before returning to

London to take up a place on the film course at Bournemouth & Poole

College of Art and Design.



There, he directed several short films including The Outsiders, a

documentary about a dance workshop in Nottingham Prison, which was

screened on Channel 4 and selected for several film festivals including

New York, Sydney, Munich and Edinburgh.



His first commercial was for Club 18-30 and won a Gold at the Midsummer

Showcase and recognition at the British Television Advertising and

Creative Circle Awards.



He has since directed several high-profile commercials including two

Ikea spots for St Luke’s: ’Belinda’s letter’ and the controversial

’downsizer’ ad.



Commercials that helped Academy win Campaign production company of the

year in 1998 included Jonathan Glazer’s ’park life’ spot for Nike and

’swimblack’ for Guinness.



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