Disney brings characters to life with 3D augmented reality colouring book

Disney's research arm has developed the concept of an augmented reality colouring book for kids, which brings characters to life in 3D as they are drawn on the page.

Disney: characters could be brought to life with 3D tech
Disney: characters could be brought to life with 3D tech

The cartoon mega-brand has designed an app that digitises colouring for today's world and aims to put a "bridge between real-world activities and digital enhancements".

Disney said the goal is to capture the imagination of children and give them an outlet for creativity in an age where "real-world activities can seem unexciting".

The app would work by letting children "examine" their artwork using a mobile device that would show them a 3D character in real time, textured according to the child's colouring.

Researchers: Stéphane Magnenat, Dat Tien Ngo, Fabio Zund, Mattia Ryffel, Gioacchino Noris, Gerhard Röthlin, Alessia Marra,  Maurizio Nitti, Pascal Fua, Markus Gross, Bob Sumner 

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content