Disney hires Proximity for 'Netflix-style' service

Disney has appointed Proximity London to create a CRM campaign to support the launch of a "Netflix-style" subscription service.

Disney: Star Wars Rebels
Disney: Star Wars Rebels

The BBDO agency won the brief after a contested pitch that was called at the end of 2014 and handled in-house.

Disney has yet to publicly disclose any details about the content delivery platform, including its launch date.

However, one source described it to Campaign as a "Netflix-style service", and another said that it had been referred to within the company as "Project Horizon".

Campaign has also learned that R/GA London has been working with Disney on the same project, but on digital, for more than a year.

Proximity London and R/GA London declined to comment.

Disney did not respond to requests for comment.