Disney hires Proximity for 'Netflix-style' service

Disney has appointed Proximity London to create a CRM campaign to support the launch of a "Netflix-style" subscription service.

Disney: Star Wars Rebels
Disney: Star Wars Rebels

The BBDO agency won the brief after a contested pitch that was called at the end of 2014 and handled in-house.

Disney has yet to publicly disclose any details about the content delivery platform, including its launch date.

However, one source described it to Campaign as a "Netflix-style service", and another said that it had been referred to within the company as "Project Horizon".

Campaign has also learned that R/GA London has been working with Disney on the same project, but on digital, for more than a year.

Proximity London and R/GA London declined to comment.

Disney did not respond to requests for comment.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content