Disney Junior to host screenings to beat the January blues

Disney has teamed up with Odeon Cinemas across the UK to host a big screen celebration.

Disney Junior: spreading joy in January
Disney Junior: spreading joy in January

The free two-day Disney Junior Party, taking place at cinemas this weekend (14 and 15 January), aims to help families get over the post-holiday season blues. 

Odeon and Disney are encouraging families to bring kids to join Mickey Mouse as he hosts on the Big Screen which will include all new, never seen before episodes of hit series The Lion Guard and Doc McStuffins. Children will be able to dance a-long and play games with their favourite Disney Junior characters on screen.

The screenings are being shown on both days at 10:15am at participating cinemas across the UK. A total of 23,000 tickes are being given away for free, for viewings in 74 cinemas. 

Last year, House of Vans partnered with Disney Pixar to showcase a collection celebrating Toy Story movies.

More: Brand Slam: Disney vs Warner Bros

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.