Disney to launch Star Wars VR experience with Google

Disney has announced plans to launch a virtual reality (VR) experience for smartphone users, in collaboration with Google's Cardboard technology.

The VR experience will utilise Google Cardboard (starwars.com)
The VR experience will utilise Google Cardboard (starwars.com)

The VR will be on the market from 2 December. Users will be able to access the content from the official Star Wars app, which is available on both iOS and Android devices.

The experience will come to life through four Google Cardboard viewer designs that will feature popular Star Wars images. These will be available exclusively from Verizon stores. 

ILMxLAB, a laboratory for immersive entertainment from Lucasfilm, Industrial Light & Magic and Skywalker Sound, combined its expertise in special effects, design and artistry to create the VR content. 

More news from a galaxy far, far away: Disney's 'Force Friday' Star Wars event in London

Event TV: Disney delivers interactive Star Wars experience in London

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now