Disney links with GMTV for animated kids' site.

Disney and broadcaster GMTV have clubbed together to develop a Flash-based site for the Saturday morning children's show and kids' brand Diggit which will enable children to invent their own animated characters online.

The site (www.diggit.co.uk) was designed by web agency syzygy on behalf of Walt Disney Television International. It will encourage children to personalise the site and create their own virtual character, called a Dink.

The site was developed on Walt Disney Internet Group's Java-based Barista Servlet Engine. It will use Flash animation to appeal to users between seven and 11 years-old.

Rebecca Goodrich, new-media manager for Walt Disney Television International, said: "What we've tried to do with this site is build a unique and creative environment that enables our audience to interact with the Diggit brand. We plan to adapt the site for pan-European use following its launch in the UK."

Although the Diggit programme is produced by Buena Vista Productions, the production arm of Walt Disney Television International, the site is the result of an ongoing partnership between Walt Disney Television International and the UK's GMTV, the broadcaster of the show.

In October, it was revealed that GMTV was planning to ramp up its own online activity and move into e-commerce with the relaunch of its web site (www.gmtv.co.uk). The site is being developed into a female-focused e-commerce portal, enabling users to buy goods as soon as they are shown on air.

Disney and broadcaster GMTV have clubbed together to develop a Flash-based site for the Saturday morning children's show and kids' brand Diggit which will enable children to invent their own animated characters online.

The site (www.diggit.co.uk) was designed by web agency syzygy on behalf of Walt Disney Television International. It will encourage children to personalise the site and create their own virtual character, called a Dink.

The site was developed on Walt Disney Internet Group's Java-based Barista Servlet Engine. It will use Flash animation to appeal to users between seven and 11 years-old.

Rebecca Goodrich, new-media manager for Walt Disney Television International, said: "What we've tried to do with this site is build a unique and creative environment that enables our audience to interact with the Diggit brand. We plan to adapt the site for pan-European use following its launch in the UK."

Although the Diggit programme is produced by Buena Vista Productions, the production arm of Walt Disney Television International, the site is the result of an ongoing partnership between Walt Disney Television International and the UK's GMTV, the broadcaster of the show.

In October, it was revealed that GMTV was planning to ramp up its own online activity and move into e-commerce with the relaunch of its web site (www.gmtv.co.uk). The site is being developed into a female-focused e-commerce portal, enabling users to buy goods as soon as they are shown on air.



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