It wasn't long before our followers starting giving their opinions. Some thought it didn't really fit the brand.
@MarketingUK Their new logo looks like a health insurance company for retirees. Abysmal.— Ryan (@ryan_social) August 7, 2014
Others didn't feel it spoke to this century.
— jamie sergeant (@JamieSergeant) August 7, 2014
@MarketingUK is the concept of a carphone a good idea anymore? Not sure about this..
@MarketingUK They could have ditched the 'Carphone' for a start, it's not 1988 any more they've invented penalty points since!— Colm Halpin (@Colm_Halpin) August 7, 2014
@MarketingUK Why on earth would Dixons rebrand as "Carphone" - it's beyond illogical brand thinking..quite surreal. Are we back in the 80's?— Jemima Bird (@jpd26) August 7, 2014
While others pointed out that sticking to legacy has not harmed other businesses.
@MarketingUK Apple don't sell fruit so why is the word 'carphone' a problem? You can't bin strong brand recognition.— mike butler (@MikeButlerUK) August 7, 2014
Some offered some (apparently) much needed advice.