Dixons Carphone branding slammed by marketing community

When we published our story that Dixons and Carphone Warehouse were uniting to become Dixons Carphone, we thought it might be popular, but we were not quite ready for the response from our Twitter following.

It wasn't long before our followers starting giving their opinions. Some thought it didn't really fit the brand.

Others didn't feel it spoke to this century.

— jamie sergeant (@JamieSergeant) August 7, 2014

While others pointed out that sticking to legacy has not harmed other businesses.

Some offered some (apparently) much needed advice.

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