DLKW creates three poster ads to focus on Capital's shows

Capital Radio is launching the second wave of its "animated world" advertising campaign, this time to promote individual radio shows.

The company has commissioned a poster campaign, created by Delaney Lund Knox Warren & Partners, comprised of three executions.

One backs its weekday drive-time show The Big Drive Home, a second backs the weeknight Night School programme, while the third supports Margherita Taylor's weekday request show.

All three use the now familiar animated characters, which made their debut for Capital's TV branding campaign in mid-February. The figures were created by Numero Six in Paris. Similar animation has also been used in Coca-Cola's World Cup advertising, as well as the Superman Lovers Starlight promo.

The poster campaign, which launched this week, was written by Tom Drew and art directed by Andy Kelleher. Jon Elsom and Ken Sara wrote and art directed the original TV commercial respectively.

A £600,000 media spend has been assigned to the campaign, which was devised by Zenith Media and will focus on London, using six-sheets and London Underground advertising.

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