DLKW gives Vauxhall Corsa ads pop art feel

LONDON - Vauxhall has launched a new TV ad for its popular Corsa model featuring a new, pop art-led creative theme, while retaining a role for the C'mons puppet characters.

The campaign, by DLKW, attempts to tie in with Vauxhall's recent art-and-style marketing.

Last week, Vauxhall hosted an ice skating-themed disco, featuring DJ sets by pop stars Paloma Faith and Mr Hudson. It has also sponsored modelling reality TV show 'Britain's Next Top Model' on Living TV.

Andy Gilson, Vauxhall UK marketing director, said: "Corsa remains one of the UK's most popular small cars and we felt that pop art would be a great way to communicate the car's style credentials in a fun, contemporary way,

Last month, it was announced that parent company General Motors would continue to use the Vauxhall marque, as part of a wider marketing vision spelled out by new Opel/Vauxhall chief executive, Nick Reilly.