DLKW Lowe launches digital division Lowe Epic

DLKW Lowe has launched a digital offering called Lowe Epic, with Burger King as its first client.

Burger King: founding client of DLKW Lowe’s digital division
Burger King: founding client of DLKW Lowe’s digital division

The division will provide a range of digital communications services including strategy, creative, design and build and community management. It is led by the managing director, Alan Parker, who is a former digital chief at the sister Interpublic PR shop GolinHarris.

Lowe Epic is already working on the Burger King UK business with Lowe Open.

Richard Warren, the joint chief executive of DLKW Lowe, said: "We are very excited to have Alan on board and to see Lowe Epic off to such a great start.

"The Burger King win is testament to his vision and ambition, and also to the talent within the wider Lowe Epic team. They are already achieving great things."

Parker set up Ogilvy & Mather’s 360º Digital Influence team in Sydney before joining GolinHarris.