DLKW Lowe opens content division

DLKW Lowe has launched an in-house digital content production company to work across Lowe and Partners in London.

Make: (l-r) Warren, Waldron and Bell
Make: (l-r) Warren, Waldron and Bell

Make will produce online films, TV ads, animatics, motion graphics and promotional videos for Lowe Open, Lowe Profero and DLKW Lowe. It also plans to work with other brands. Make will collaborate with DLKW Lowe’s broadcast department, which is headed by Trudy Waldron.

The team will be led by Isaac Bell, who was hired in July 2013 to set up the department. He was previously a senior creative editor at Adam & Eve/DDB.

During his time at DLKW Lowe, Bell has developed the post-production department into one that creates digital content and TV campaigns.

Richard Warren, the chief executive of DLKW Lowe, said: "In Make, we are formally offering an exceptional in-house digital content production company, responding to our clients’ increasing demand for agile, fast-turnaround film content across broadcast, direct and online channels."

Ahead of its official launch, Make created "conditions", the British Heart Foundation TV ad featuring children attempting to pronounce the name of their heart condition. It was part of the "Wear it. Beat it" fundraiser, which encouraged people to wear red last Friday to raise awareness of heart conditions.