DLKW retains Halifax ad account

LONDON - Delaney Lund Knox Warren & Partners has retained the £18 million Halifax business.

Halifax...account won by DKLW
Halifax...account won by DKLW

The pitch, handled by Agency Assessments, also involved DDB London, Fallon, TBWA\London.

DLKW originally won the Halifax account in July 2000. 

Since then, the bank's advertising has become famous for its "cast of characters" campaign which saw staff members, such as Howard and the call-centre worker Thomas Yau, singing to versions of classic songs.

The media account, which is held by Vizeum, remains unaffected.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content